Apollo
Content Production
Scroll ↓
ClientApollo
LocationBerlin
My RoleCreative Concept
+ Creative Producer
ObjectiveElevate Apollo’s social media presence via a series of content production shoots (photo and video).
About
Apollo Optik is Germany’s leading optics company focusing on retail eye-wear. Prior to collaborating with them on a series of content production shoots, the brand had primarily relied on stock photography or partner brand material throughout the social media and online communication.
My Role
My area of responsibility included:
Managing all phases across concept development and ideation, pre-production, postproduction and go-live
Managing freelance and third-party vendors, photographers as well as talent
Directing production team and talent on-location, ensuring creative vision is executed in each asset and deliverable
Supervising cohesive rollout as well as adaptation across platforms (social, digital and print) & maintaining quality and brand control for all deliverables
Results
I concepted and produced over 12 individual content production shoots within time-span of 6 months, resulting in hundreds of video and photo assets.
Content Production
I developed the concepts for and creative produced a series of content production shoots for Apollo’s digital marketing efforts across online retail and social media. Shoots ranged from outdoor to studio, from model talent to influencer collaborations and from lifestyle shoots to product flatlays.
