Nike: AF1 Pop-Up Shop
Brand Activation
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ClientNike
LocationNew York
My RoleCreative Producer
ObjectiveEnergize footwear launch by crafting a bespoke concept location that blurs the lines between high-end retail environment and art gallery.
About
In order to celebrate and showcase their collaboration with Italian fashion designer and Givenchy creative director Riccardo Tisci, Nike dropped the exclusive series at select concept locations – one of which in the midst of NYC’s Soho district.
The stunning yet minimalist pop-up blurred the lines between exclusive fashion boutique and art gallery, sharing the story of the shoe’s creation and presenting the footwear collection as pieces of art throughout the space.
My Role
I was brought on board as creative producer to manage the build out and transformation of the Soho.
My area of responsibility included:
Stakeholder and vendor management throughout all stages from client brief to activation kick-off
On-location creative production supervision, directing production team and ensuring creative vision is executed in each deliverable
Developing creative briefs for vendors and external service providers
Results
The pop-up shop played host to many of New York’s tastemakers, fashion influencers and celebrities – with Q-Tip supplying musical vibes during the successful unveiling party and press coverage from HYPEBEAST and Vogue.
